ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background. Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin. Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look. Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits. Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background. Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison. Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit. Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot. Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.
ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background.
 Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin.
 Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look.
 Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits.
 Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background.
 Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison.
 Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit.
 Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot.
 Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.
ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background. Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin.
 Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look.
 Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits.
 Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background.
 Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison.
 Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit.
 Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot.
 Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.
Sale

Cloud Whip Liquid Lipstick

Blurring Liquid Lipstick

4.9
Rated 4.9 out of 5 stars
332 Reviews

What the Fluff - Cool pink

20% Off. Limited time only.

🌱 Vegan
🐰 Cruelty-free
🍦 Super creamy
👑 Blurring
🌙 Medium-buildable coverage
👄 Nourishes lips
🧸 Comfy + non-drying
☁️ Soft blurred finish
Cloud Whip blurring liquid lipstick tubes in a gradient of nude, pink, red, and plum shades displayed above a shade finder chart labeled light, cool, warm, and deep, highlighting names like In a Haze, On Cloud 9, and Storm Cloud, infused with marshmallow root extract, cloudberry oil, and hyaluronic acid on a pink cloud background.

review

4.9
Rated 4.9 out of 5 stars
Based on 332 reviews
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332 reviews
  • Julie S.
    Verified Buyer
    Reviewing
    In a Haze
    I recommend this product
    Rated 5 out of 5 stars
    4/3/26
    New Favorite

    I love this new color—the texture is so yummy!!

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  • Desiree B.
    Verified Buyer
    Reviewing
    What the Fluff
    I recommend this product
    Rated 5 out of 5 stars
    4/2/26
    Perfect color💋 very natural

    Love this color

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  • Noelia B.
    Verified Buyer
    Reviewing
    Cloudy Hour
    I recommend this product
    Rated 5 out of 5 stars
    4/1/26
    Brown dream

    Love the smooth feeling, color is beautiful.

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  • Deirdre B.
    Verified Buyer
    Reviewing
    What the Fluff
    I recommend this product
    Rated 5 out of 5 stars
    3/30/26
    Love it!

    Feels great on my lips, vivid color.

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  • Shelby B.
    Verified Buyer
    Reviewing
    Pretty Aura
    I recommend this product
    Rated 5 out of 5 stars
    3/29/26
    Just amazing

    The softness of this lip is INSANE. I can’t keep the color to last too long bc my husband just wants to keep kissing me after applying this stuff swear it’s amazing!

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