Our limited-edition Valentine’s Day gloss balm hydrates like a lip balm, shines like a gloss, visibly plumps lips and delivers buildable colour for a super juicy pout. This comfy, non-sticky formula is infused with hydrating Hyaluronic Acid, moisturizing Tucuma Butter, plumping Ginger and Ceramides + Peptides to visibly plump lips & smooth lip lines for the ultimate plumping effect.
DIISOSTEARYL MALATE, PHYTOSTERYL/ISOSTEARYL/CETYL/STEARYL/BEHENYL DIMER DILINOLEATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYGLYCERYL-2 TRIISOSTEARATE, HYDROGENATED POLYISOBUTENE, CERESIN, POLYETHYLENE, C12-15 ALKYL BENZOATE, RICINUS COMMUNIS (CASTOR) SEED OIL, MENTHONE GLYCERIN ACETAL, ALUMINA, MICROCRYSTALLINE WAX, FLAVOR, SODIUM HYALURONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIBEHENIN, PHENOXYETHANOL, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, DIETHYLHEXYL SYRINGYLIDENEMALONATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, CERAMIDE NG, PEG-10 PHYTOSTEROL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, TOCOPHEROL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, TRIETHOXYCAPRYLYLSILANE, ASTROCARYUM TUCUMA SEED BUTTER, PALMITOYL HEXAPEPTIDE-12. MAY CONTAIN: BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492 CI 77499), RED 6 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891).
Click up for desired amount (BTW: don't click up too many times - the balm is not retractable!)
Swipe on once for sheer colour or layer for more intensity.
You’ll feel a slight tingle - don’t worry, that just means it's working!
Before applying, line lips with So Juicy Plumping Lip Liner for extra juicy lips.
I end up admiring it instead of using it because it's so pretty I don't want to waste it ! It's really gorgeous and it's so creamy on my lips... I'm in love.
Caren A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3/16/26
Berry lip
I bought this thinking it would be more red as I naturally gravitate to the blue based reds...this was a pleasant surprise to be a more purple berry color once it is applied. My skin tone is a pink undertone so it pulls a little more pinky purple. Great formula, not sticky, glides on smooth, is not a drying kind of lip gloss with lipstick shade quality and that's a win too some of these formulas are notorious for giving a moisturizing look or finish and an hour later you need chapstick because it's drying. You won't have that with this formula...this is my first color pop lippy and I am a fan! Only wish, is that we can nail this type of formula in a stain.
Amanda R.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3/4/26
This color is love!
I absolutely adore this So Juicy formula, perfect plumping, and the color is beautiful. It stays on pretty well for a gloss. But I needed to reapply later in the day. Got complimented all day. If you have Colourpop Lippie Pencil in Obvi it makes a great combo!
Kimberly C.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3/1/26
LOVE!!
Absolutely color!
Manager c. L. W.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2/22/26
Great
Love the color & the product is great, I love it!
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Our limited-edition Valentine’s Day gloss balm hydrates like a lip balm, shines like a gloss, visibly plumps lips and delivers buildable colour for a super juicy pout. This comfy, non-sticky formula is infused with hydrating Hyaluronic Acid, moisturizing Tucuma Butter, plumping Ginger and Ceramides + Peptides to visibly plump lips & smooth lip lines for the ultimate plumping effect.
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