Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background. Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look. Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks. Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background. Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses.
 Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
 Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
 Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
 Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
 Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
 Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
 Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Sale

Instant Crush Lip & Cheek Balm

Dewy Multi-Use Balm

4.9
Rated 4.9 out of 5 stars
427 Reviews

Limited Edition

Core Shades

Love Interest - rich mauve

20% Off. Limited time only.

🌱 Vegan
🐰 Cruelty-free
🎀 Sheer pigment
💕 Lip + cheek colour
🍦 Super creamy
💙 Dewy finish
💅 Limited edition

review

4.9
Rated 4.9 out of 5 stars
Based on 427 reviews
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427 reviews
  • Gracie R.
    Verified Buyer
    Reviewing
    Fairytale Things
    I recommend this product
    Rated 5 out of 5 stars
    3/23/26
    Fairytale things

    Colourpop, PLEASE make this into an actual lipstick or cloud whip blur. The color is perfection but I hate putting my finger in the product as it’s not the best to build for lips that way. This really would be an amazing color for fall. I ended up scraping it out of the plastic container and putting it into a squeezy lipgloss tube to wear that way so I wouldn’t have to keep putting my fingers on the product. Please take this into consideration!!

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  • Kylie C.
    Verified Buyer
    Reviewing
    Love Interest
    I recommend this product
    Rated 4 out of 5 stars
    3/22/26
    A lot lighter than I thought

    I like the overall shade + how it feels on the face. When they said buildable they really mean it. I personally get a bit impatient with the layering but it helps with reducing blush blindness.

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  • Angela K.
    Verified Buyer
    Reviewing
    Ravished
    I recommend this product
    Rated 5 out of 5 stars
    3/6/26
    Ravished is *Ravishing*!

    I usually don't go for dark colors because I'm very pale. This gorgeous little balm blends out to the prettiest flushed pink! I've worn it every day since I unboxed it - it's lightweight and doesn't irritate my rosacea.

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  • Tory S.
    Verified Buyer
    Reviewing
    Lucky U
    I recommend this product
    Rated 5 out of 5 stars
    2/26/26
    My new go-to

    I'm obsessed! I put this on my cheeks and eyelids, it stays all day! Color is pigmented nad buildable, and also looks great on my lips too!

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  • Mary S.
    Verified Buyer
    Reviewing
    Fairytale Things
    I recommend this product
    Rated 5 out of 5 stars
    2/23/26
    Awesome color awesome packaging

    Love love love this color! Deep enough to be a contour blush shade on me, it’s perfect

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